What if value has very little to do with price? I think we've gotten so used to seeing the word value attached to sales, discounts, packages, and “value-added” offers that the word itself has almost become cheapened. But value is actually a much bigger concept than simply getting the most for your money. Value is personal. A $5 cup of coffee might have very little value to one person, while to someone else it might be the best $5 they spent all week because it gave them 30 q